Our Culture

The four core pillars are the foundation of ChalkDust's culture, which breeds synergistic client partnerships, an empowered workforce, and successful outcomes.

SHARP

SHARP

Smart is one thing, sharp is quite another; knowing what to do versus thinking beyond what to do creates the ability to pivot and challenge the status quo.

FLEXIBLE

FLEXIBLE

The only successful way to run a global business is with flexibility. To successfully adapt, pivot, and become agile in our connected world, we must think of work / life not as a balance, but as integration with boundaries.

EMPOWER

EMPOWER

When empowered, there is nothing you cannot do. Autonomy and trust are two traits we develop, nurture, and teach. It's a state of mind that allows critical thinking to flourish and encourages maximum potential.

INNOVATE

INNOVATE

Our definition: Innovation is not solving a problem, it is creating an opportunity that can disrupt the trajectory of the current path.

Debbie Kiederer

Our Founder

Debbie Kiederer is a veteran of the retail industry with more than three decades of experience repositioning luxury and premium consumer and media brands in the digital space with a strong global sensibility.  

In 2001, Kiederer founded ChalkDust Consulting, a strategic online consulting practice with a client list of Fortune 500 companies in the beauty, fashion, luxury consumer products, consumer electronics and media companies, wellness studios, promotional, marketing, and advertising agencies, not-for-profits, and start-ups space.  She most recently developed a fashion-tech platform that personalizes and socializes the shopping experience, Vanishing Hanger®.

Debbie has also served on several not-for-profit boards; currently, with EO (Entrepreneurs’ Organization), she is the Regional Council Leadership Director and Member Engagement Director for the US East region.

She also served as President of the Entrepreneurs’ Organization of New York (EONY) Chapter for the 2021-22 term. She has held several board positions to date, including EO House: New York Chair, Mentorship Chair, and GSEA Chair, which saw a global winner in 2019.

In 2023, Debbie received the Living Beyond Yourself Award in recognition of her work with EONY and the Regional Council as USE Products Director. In 2024, she was honored with the EONY Entrepreneur of the Year Award, as voted by the EONY membership.

Additionally, Debbie was named one of the Top 25 Women to Watch in Luxury for 2015, and Retail Disruption in 2017. She is a founding member of the Digital Innovation in Marketing Advisory Council at the Fox School, Temple University, where she mentors a yearly Capstone project. She is a member of Cosmetic Executive Woman (CEW) and The International Women's Leadership Association, an advisor to meta5, and a founding advisor of Tenovos, the leading digital asset platform for enterprise brands.

Imprint

Awards & News

  • Women in Cloud Summit

    Power Talk: Leading with Intuition
  • Anti-Racism

    Accountability Statement
  • Women2Watch in Retail Disruption

  • Corporate Culture Awards

  • Women to Watch in Luxury

  • Amazon's Editor Pick

    Beauty Pearls for Chemo Girls

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